Apple Take The Lead
Apple surpass Samsung to become #1 smartphone vendor for the first time in 4 years.
In Q4 of 2020, Apple took a 20.8% share of the market, compared to Samsung at 16.2%.
The iPhone 12 series has done well👏
Apple has cut its total iPhone production by 20 percent for 2021, and the iPhone 12 Mini by around 70 percent.
This suggests to us that 12 Mini sales were lower than expected, compared to the 12, 12 Pro and 12 Pro Max. We like that there's a smaller option available, and think that Apple can just calibrate and re-balance production to equal demand for the mini smartphone.
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