"Nah mate, I can get it done cheaper in town" 

...
Alright mate, you carry on 🤷‍♂️ (RIP)

It's an oversimplified cliché, but sometimes, you really do get what you pay for.

Expensive does not necessarily equate to higher quality, just as cheap does not indicate low quality. There's more going on behind the scenes than could be summarised on a price tag.

The price of a product or service is comprised partially of the costs incurred to deliver that product.

In the case of repair centres like us, these costs are:

> Parts

> Materials & Consumables

> Delivery

> Labour/Paying Staff

> VAT - 20% of what you pay goes straight to the government

The main variation in these costs is in parts. There's often a ton of options available - from various suppliers, in various qualities and options etc. Sometimes, more expensive parts are better quality. Sometimes, they're actually worse! For us, it's a case of constantly testing and monitoring the quality and reliability of different parts to ensure that we can offer the best repair service that we can.

Then, there's the quality of work. This primarily comes down to individual skill, built through experience and training. But it's also a reflection of the company culture. For us, this means consistent and disciplined execution of best practices - thorough cleaning, extensive testing, and no missing screws! It's treating every repair with equal care and attention, as if it were our own device.

Price does not correlate with value provided, and there's no excuse for ripping anyone off. In a modern developed economy like ours, a company's reputation often speaks for itself. So rather than a race to the bottom on price, we favour a race to the top on value.