Blog

Tech wars in 2023


April 29th, 2023

It'd be nice to see more discussion and banter amongst tech users on social media, and less hateful or sarcastic comments and ad hominem attacks.

This might not be as prevalent or toxic as political or faith-based conflict, but it's still an issue.

Because people that cannot conduct themselves properly on more trivial matters are more likely to act inappropriately in more serious situations.
April 21st, 2023

The Superbowl is an American football game - the biggest event on the American sports calendar brings in over 100 million viewers every year.

The elite athleticism on the field is but a trivial subplot to the half-time entertainment, advertising, and celebrity-soaked PR that takes centre stage throughout the event.

Companies paid $7 million for a single 30-second video ad to air during the Superbowl this year.

The stakes are ludicrously high - on and off the field.

In 1984, Apple paid $1 million to show a 60-second commercial - which is still regarded as one of the most effective and iconic ads in history.

April 6th, 2023

That's why I spellchecked this post, even though no one might read it. 

Look at this mess.

We are often left to clear up other technicians' messes. 

Why bother cleaning off the old adhesive and applying fresh battery adhesive if it's still sticky?

Why apply a new dust and liquid seal if the device has lost its water resistance?
Why waste time securing the cables with screws and brackets?

A glimpse inside of a device can tell you a lot about the last person that was inside it - not least that they're willing to cut corners for their own convenience when no one else is looking.

April 4th, 2023

There are currently 3664 different emojis. Over 10 billion emojis are sent every day 🤯

Emoticons have come a long way since their formation in the late 20th century 🙋‍♂️

In a world where the vast majority of communication and expression is achieved through messaging and social media, Emoji has provided people with a vast array of tools to send and receive information with far greater accuracy and empathy than could possibly be achieved with standard letters, numbers and symbols 🙄

March 31st, 2023

There's two types of people:
> Those that relentlessly kill every single app, tab and task on their device.
> Those with 99 open tabs, that don't know how to kill an app. 

But who would win in a fight?

Generally, recent and running apps do not use up significant battery power or RAM. Your device continuously switches processes on and off as needed.

Don't think of it as running idle - rather, it's suspended. This means it is not using up system resources.

March 22nd, 2023

Do you pay 79 pence per month for iCloud storage?

I see a lot of people waste a lot of money on a lot of things...


March 16th, 2023

Sustainability is playing an increasingly key role in consumers' habits and buying decisions.

People want to feel good about who, what and where they're getting their products from.

One report by Deloitte investigated sustainable attitudes and behaviours. They found that the adoption of sustainable lifestyles is on the rise.


March 7th, 2023

Why? Because advanced AI technology will be quicker and better at inventing than humans.

At current rates of progress, experts predict that we will achieve Artificial Superintelligence between 2045 and 2060. Superintelligence can be defined as an intellect that is much smarter than the best human brains in practically every field, including scientific creativity, general wisdom, and social skills.
 

March 3rd, 2023

Reminds us of something we've been saying for a while: Young people aren't necessarily as intelligent and fluent with technology as you think. The tech is just easier to use, and you know the tech that you've grown up on.


February 27th, 2023

This is a computer built by Alan Turing in 1950 called the Pilot ACE. Truly cutting edge at the time.

The foundation for computers as we know them today: This was the iMac Pro or iPhone 14 Pro of it's time.


February 23rd, 2023

Founded by one man in South Korea in 1938, Samsung was originally a small trading company, dealing in local food and groceries. Starting with just 30,000 Won (£22), Lee Byung-chul dropped out of University in Japan and moved back to Korea to open his business in the city of Taegu. His core business was trading noodles and other goods produced in and around the city and exporting them to China.

Samsung is Korean for "Three Stars" which is a reference to a constellation and represents something powerful and everlasting.

February 16th, 2023

In a study investigating buying behaviour patterns, participants were given two options: Regular or Premium. 80% of people bought the more expensive premium product. When the researchers added a third, cheaper option, 80% went with the regular product - assuming that it was the most fairly priced. Thus, the company lost revenue.

When comparing products, people associate higher prices with superior quality. We can justify paying a little more for the next model up. But what about the next model up after that?


February 7th, 2023

Megapixel counts are just one factor in a complex system, and ceased being the limiting factor in camera quality a long time ago, yet it remains a buzzword amongst tech reviewers.

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Corporations say you can't repair products you own because they care so much about your safety
February 2nd, 2023

If there's one thing I cannot stand, it's companies virtue signalling to the public via the media about their efforts to become a more sustainable corporation. In other words, shouting about how ethical they are whilst slyly doubling down on their dubious business practices.

It's funny how manufacturers suddenly care about their social and environmental impact when the courts get involved.

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