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RIP 3G

by George Lovell | | 0 comments

Our most common inquiry recently has been regarding the closure of 3G.



Very boring, but here's what you might need to know:

Mobile providers are switching off 3G networks to make room for 4G and 5G networks, which are faster, more reliable services and are cheaper to run.

Most smartphones released in the past 12 years have 4G or 5G, and some of them will have 2G - which isn't due to be switched off until 2033.

2G is cheap, and still good in remote areas. If you break your leg in the middle of the Peak District, you'll most likely be calling an ambulance via 2G.

If your smartphone does not support 2G or 4G, then you won't be able to make calls, send texts or use mobile data. It's time to sort out your long overdue upgrade.

Basic phones will continue to run on 2G. Nothing to worry about there.

A quick Google Search will tell you what networks your phone runs.

Your provider will contact you if they think your device will be affected by the shutdown. If you have an up-to-date phone, you might need to do a software update at some point, but no further action will be required.

The networks are switching off at different times:

> Vodafone in early 2024. Lebara Mobile, Asda Mobile, Talk Mobile and VOXI use the Vodafone network.

> EE in early 2024. Co-op, 1p Mobile, Utility Warehouse, Ecotalk, Lycamobile, Plusnet and BT Mobile use the EE network.

> Three in late 2024. iD Mobile and Smarty, Freedompop and Superdrug Mobile use the Three network.

> O2 in 2025. Tesco Mobile, Giffgaff, Sky Mobile and Virgin Mobile use the O2 network.

Note: Three do not have a 2G network.

Also note that some other devices such as payment terminals and security systems use a SIM card. If running on 3G, you'll need to upgrade the system.

Thanks for reading!

See Our Blog for the latest industry news, tech tips, company updates, and anything else we feel like writing about. 

     

Christmas Catch-up

by George Lovell | | 0 comments

It's the most wonderful time of the year 🎅 (for retailers, supermarkets & energy companies)

Here we are again.


Christmas doesn't make sense; I don't get it, but it doesn't matter - it works, and we're better off for it.



How would you feel about finding one of these under your tree this Christmas?🎁



Our estimates place this ad around Christmas of 1997.

How times have changed...

For perspective, £100 in 1997 is worth £224 today.

In 2006, Dixons rebranded most of their electronic stores as Currys - an electronics retail chain, which they acquired in 1984. Dixons also owned PC World, Carphone Warehouse & Team Knowhow - all of which were folded into Currys plc by 2021.

Cellnet demerged from BT in 2001 and was relaunched as O2 the following year. In 2021, they merged with Virgin to form Virgin Media O2.

One2One rebranded as T-Mobile in 2001; and later, in 2010, merged with Orange to form EE - which was acquired by BT in 2016!

They get around a bit...

Vodafone is the exception. The UK's first mobile network was launched in 1985 and is still going strong!

We've been working with Vodafone since we started in 1989 and became an official Vodafone dealer in 1998 - a lucrative partnership which lasted for several years.

So you can bet that we sold a ton of these very devices!😁

How do you think ads will look in 20 years?


Ahhhh...

The Corporate Christmas Party - a unique and festive blend of flex and cringe across your social feeds.


Financial blowout; drunken blackout. That's not our scene.


Thanks to Portishead's best, La Marina and Vilasa, for providing the goods as always.





(Forgot to take a photo at La Marina, so stole one from their page) 🙄

Back in after Boxing Day...



Doesn't feeeeeel like a Wednesday though, does it?😆

Businesses are back open, normal life and routines can resume, but it's still quiet and peaceful. The Christmas lights are still sparkling but the music is finally phasing out. Hangovers and intestines begin to clear. The pressure of Christmas is over, and you can finally enjoy playing with your toys. Everyone seems just a bit more happy and relaxed, still free to be flexible and do as they please because "it's Christmas". Attention turns to the New Year; a fresh start, for which we are grateful and optimistic.

*This right here* is actually the most wonderful time of the year.

Enjoy it. Because bills, traffic, homework, and politics will rear their ugly heads soon 😁



Thanks for reading!

See Our Blog for the latest industry news, tech tips, company updates, and anything else we feel like writing about. 

     

Is your phone giving you ADHD?

by George Lovell | | 0 comments


The spectrum

ADHD is linked to a lack of dopamine - the neurotransmitter associated with pursuit, pleasure and reward. This can cause sufferers to feel under-stimulated by regular activities. Their brain is always chasing stimulation, which isn't always pleasant or productive. Getting irrationally angry or switching back and forth between tasks are perfect examples of a dopamine-hungry brain making poor decisions.

Adults with ADHD often struggle with impulse control, a hyperactive mind, and maintaining focus. It's much less a case of hyperactivity and laziness that we associate with distracted children, but more so an
atypical difficulty in sustaining and organizing intentions, which impacts productivity, socialising and emotional regulation.



ADHD is quite trendy right now. As the stigma around mental illness has decreased, it's also made certain conditions quite popular with people who want to feel unique or signal to others how hard they've got it.

I do not have ADHD, and I have naturally sufficient levels of dopamine. In 2019 I developed some mild ADHD-like symptoms, which I've struggled with ever since, but I do not attribute this to ADHD or tech.

I'm reluctant to self-diagnose or label myself with a disease, especially given how debilitating it is for other people, though I suspect that it is far more common than we think - it's just not always obvious because it presents itself in so many ways and at varying intensities, and perhaps we are all sit somewhere on the ADHD-spectrum. Nevertheless, it's worth writing about as a cathartic practice, and worth sharing in case it helps one other person. I'll tie it in with smartphones and tech to keep it relevant to our business.

Do any of these things resonate with you?

> You can't follow most of what you watch, read or listen to
> You struggle to organise your thoughts and efforts
> Social interactions are stressful because you are constantly self-monitoring instead of listening
> You conduct extensive internal monologues with yourself and others
> You feel like being present, relaxing or enjoying something requires effort
> Everything seems to take you longer or require more effort as a result of distraction or procrastination
> You don't know how to spend your time because everything feels like a waste of time
> You have an abnormal relationship with food and other substances

These things seem easy to other, "normal" people, but no matter how hard you try, you cannot function with such seemingly effortless prowess. You try and fail to engage like everyone around you, and this makes you feel alienated.

I think everyone drifts off or gets distracted from time to time. It's the intensity and the frequency of these moments and the associated feelings of frustration that make it an issue for some people. ADHD affects 3-5% of adults, but I'm sure that more than 5% would be able to relate to this post so far.

Correlation


The smartphone is perfectly designed for anyone who seeks comfort or stimulation in certain activities such as doomscrolling. This could be ADHD, or it could simply be procrastination. Instant access to endless feeds is like digital cocaine for the unfocused mind. Every time you feel bored, uncomfortable or overwhelmed, you can pull out your phone and disappear down a rabbit hole for several hours - until you get bored of that, at which point you can just switch to another app: Instagram, YouTube, Reddit, puzzle games etc., and repeat the cycle over and over, coming back to a fresh and exciting feed every time. Even if you uninstall specific culprit apps, you'll find yourself organising photos, checking the weather and skimming articles you have no interest in. Anything to avoid doing what you need to do or just sitting alone with your thoughts. 

It's important to differentiate between ADHD and internet addiction, which have similar symptoms but are distinctly different.
Using technology to escape reality, neglecting relationships and responsibilities, and experiencing withdrawal symptoms are signs of a technology addiction. ADHD is a chronic condition and symptoms tend to be present during other activities.



One study demonstrated higher levels of distraction and anxiousness when participants received constant notifications from their smartphones compared to when notifications were disabled. This group also reported inattentiveness and boredom. Silence and a distraction-free environment make it easier for people to focus on work, so this is hardly surprising.

However, several other studies have demonstrated a long-lasting effect: those who spend more time on their smartphones show greater impulsivity and a poorer ability to focus and learn on average.  

Whilst it seems unlikely that excessive screen time can directly cause ADHD, there is a correlation, which could explain why ADHD diagnoses in the UK have increased
20-fold from 2000 to 2018. People are spending about 5 hours per day looking at smartphones, compared to zero just a couple of decades ago. Technology is probably more likely to have a negative impact on someone with ADHD because they are at higher risk of addictive behaviour. So whilst one does not cause the other, they often go hand-in-hand.

If you have ADHD or are more prone to its symptoms, then anything that distracts or over-stimulates you is likely to exacerbate symptoms. Smartphones just happen to be a particularly distracting and stimulating device. Those with sufficient dopamine and focus will have a higher tolerance. Where you sit on this spectrum might determine your threshold - how much you can handle before it becomes a problem.

Note: It is possible that frequent smartphone usage could be less harmful to adults compared to children - who may experience more negative consequences due to their increased neural plasticity.

Addiction

Smartphone addiction is like food addiction: It's hard because you need it to survive.

Everyone has a different drug of choice. Some people get a huge dopamine rush from sugar, but very little from nicotine, or vice-versa. This is before discipline, rationality and morality come into it - before we can consciously determine our personal cost-benefit ratio. Our unique neurochemistry drives our compulsions and determines our preferences - from socialising to exercising to making money, and we have little control over this in the moment.

ADHD is 5 to 10 times more common among adult alcoholics than it is in people without the condition. 3-5% of adults have ADHD, but about 25% of adults being treated for alcohol and substance abuse have ADHD.

Those with ADHD and/or low dopamine are more sensitive to the molecule itself, and consequently more likely to become addicted to anything that induces dopamine release. Therefore, they should be particularly mindful of their smartphone use, which is itself a dopamine machine. Everything from the colours, animations, sounds and frequency of notifications have been designed to stimulate maximum dopamine production. Algorithms learn and adapt to your unique neurochemistry, which is why your phone - not anyone else's - is your drug of choice. This is the difference between reading a newspaper and reading news on Twitter. How many kids do you know with a newspaper problem?



More isn't always better. Ask an addict who can't derive pleasure from anything other than a peak high. Dopamine is associated with the pursuit of reward. When we drastically and acutely raise dopamine levels in the brain it has a see-saw effect, whereby levels dip below baseline shortly after, which intensifies feelings of craving and depression. Riding this rollercoaster too often ultimately results in burnout - chasing a high that you'll never reach. Combining dopamine-heavy activities can be particularly problematic because it releases unnatural amounts of dopamine rapidly. By deliberately restricting aggregate exposure to hyper-stimulating activities, we can maintain a more stable neurochemical state, and as a result, get more out of less.

Whilst phone usage might not deliver an orgasmic spike of dopamine, we use it 144 times per day (on average). That's a constant drip feed. This is unnatural, and whilst "natural" certainly doesn't always automatically equal "good" frequent reward without effort is, in my opinion, terrible for us.

The smartphone can be a convenient vessel for other addictive behaviours. Shopping, gambling, pornography and fast food used to at least require getting dressed and driving 10 minutes to a store to make a shameful transaction with another judgemental human being. You may have even needed an 18+ ID. That just isn't the case anymore. It's remarkably easy to overconsume addictive and destructive behaviours that release dopamine, which is why addiction rates for activities that have been made more accessible by tech have increased at disproportionate rates in recent years.

Someone might look like they're addicted to their phone when really they're just addicted to something that it provides, and the phone is the most frictionless way to satisfy a craving. I suspect you'd know this to be the case if replacing the phone with a tablet or laptop did not result in any behavioural change.

Smartphone rehab centres in America now offer intensive recovery programs for people as young as 13 who have trouble controlling their use of electronic devices.

One survey found the following:
  • 47% of Americans admit they’re addicted to their phones.
  • The average American checks their smartphone 352 times per day.
  • 71% of people spend more time on their phone than with their romantic partner.
  • Almost two-thirds of children spend four hours or more per day on their smartphones.
  • 44% of American adults admit that not having their phones gives them anxiety.
  • Cell phones cause over 20% of car accidents.

We might read this and laugh, but replace "phone" with "heroin" and we might feel concerned or disgusted, even though it's the outcome that matters.



Addiction is a spectrum, but it’s only deemed worthy of clinical care when it significantly interferes with someone’s life and ability to function. A slight digital attachment isn't a huge problem, but it can be a problem nonetheless.
We're all addicted to our devices - just look around. It seems benign, but perhaps it isn't. Either way, we can't all blame it on ADHD.

Addiction is a complex issue, that we'll all experience to some degree. Whilst low dopamine is associated with having an addictive personality, so are trauma and mental health struggles. Humans are complex, and addiction cannot be attributed to one thing.

Focus


Have you ever felt mentally exhausted after a day of getting very little work done? Our digital habits could be having a significant impact on our cognitive performance.

Our feeds are optimised for engagement and revenue. Every app is competing for our attention, and they follow us everywhere we go. Therefore, our attention is being yanked in several directions at all times.  Research has shown that context shifting is extremely unproductive yet cognitively demanding, causing mental fatigue and feelings of distraction or overwhelm. I suspect this is why so many people report being more productive when working from home. An interruption or small talk with a colleague can immediately break a flow state, which can take 20 minutes to re-establish. With tech, this becomes habitual.

We unequivocally perform best one thing at a time. You wouldn't want your surgeon listening to the radio and taking breaks to check Twitter while they're operating. Technology has made it more difficult to mono-task, especially important and meaningful tasks, which are often long and difficult, but ultimately rewarding. It's been proven that just the mere presence of a phone - on the desk or in your pocket - reduces available cognitive capacity. It's much easier to engage in a quick, easy, dopamine-inducing activity on our smartphones than to sit and work. Forcing yourself to execute one task to the best of your ability requires more discipline today than it did in previous decades.

Studies show that our comprehension and retention are worse when reading information online versus plain text. This is because we skip, scan for summaries and seek stimulation. Suggested videos, open tabs and even hyperlinks reduce our ability to focus and think clearly.


By practising mono-tasking, I believe that we can improve our ability to focus, learn and achieve more fulfilling goals. We can simultaneously improve our mental health and decrease our reliance on technology by scheduling time to read, write, converse or just think without the presence of a device connected to the internet. I have found that spending a little bit of time completely free of external input i.e. anything produced by someone else is extremely valuable because it allows you some time and space to think for yourself, which is key for creativity and problem-solving. Whether this requires relocating to an Amish community, or just a bit of conscious effort and planning is up to you.

Contrary to popular belief, our attention spans have not shrunk. We just gravitate towards short, easy, novel and convenient, and thus become habituated to it.

Remember: The brain builds new or stronger circuits through practice, and these circuits weaken or dissolve through neglect. If you can't focus, it's not because there's a bug in your brain - more likely, it's because you've trained it a particular way, every day, for several years.

Conclusion


Human brains haven't changed much recently; environments have, and this is reflected in increased rates of ADHD. Your great-grandmother may have smoked like a chimney, but she didn't have a TikTok addiction. Drop her into this century and chances are it'd be the opposite, and she'd have a Ritalin prescription from her GP.

The rise in ADHD diagnoses is alarming - particularly in children. The data suggests that technology probably doesn't cause ADHD, but there is a correlation. Does this mean that parents and educators should withhold it from kids? No - because used appropriately, tech, the internet, and even social media can be extremely useful - even critical tools for everyday life. If it's stopping them from attending school or engaging in other activities such as sports, studying, and having dinner with family, then it's an issue which requires intervention.



Be cognisant of addiction. When someone seems completely unable to stop, they're no longer in control.
An inability to delay gratification has been linked to poorer health, social and economic outcomes. Having some control over our compulsions is vital to success in all areas of life. Not everyone has an addiction, but they might have a habit that they want to break.

There is data to support that smartphones can decrease productivity, make us feel anxious and depressed, and interfere with our relationships. You know it's a societal problem because you regularly observe people who can't drive to work, finish a movie or stay in a conversation without checking their phone. The consequences are real: in the UK, around 17 people are killed and 500 injured in car accidents every year as a result of mobile phone use.

On the contrary, there's also data to support that smartphones and other tech can increase productivity, improve wellbeing, and help build and strengthen new and existing relationships.

Whether it's a tool or a weapon is a matter of how you use it. Such powerful tools command great responsibility.

Determine if it's a problem for you by asking yourself: How is the time I’m spending on my phone affecting my ability to be a good parent, sibling, spouse, friend, artist, athlete, or employee? Do I feel in control?

You could blame your poor performance on tech companies and/or a neurochemical imbalance in your brain. To do so would absolve you of all responsibility and thus the agency to do anything about it.
Perhaps you and the people around you might benefit from making some adjustments.

Thanks for reading!

See Our Blog for the latest industry news, tech tips, company updates, and anything else we feel like writing about. 

     

Should kids have smartphones?

by George Lovell | | 0 comments

Most kids get their first smartphone between the age of 10 and 12.

We sell a lot of phones to parents in July and August, just before their kids start secondary school (age 12), but it has become much more common to see kids as young as 10 with iPhones. Up until that point, they're quite happy just having an iPad to play games and watch YouTube on, but when other kids in their class start Snapchatting, it's only natural that they want to join in.



Is this a bad thing?

Smartphones provide quick, easy, "cheap" dopamine, i.e. reward without effort (never good), and this makes them addictive but ultimately unfulfilling. These effects can be mitigated by limiting total exposure and ensuring that they do not displace the activities and behaviours that we know are critical for our health and well-being: exercise, time in nature, and social connection.

A smartphone is about as close to necessary a possession as there is. To not have a smartphone in 2023 is to risk being disconnected from others and failing to develop the technological prowess and relevant soft skills required to function in modern society. At the very least, it'd be damn inconvenient, and this is especially true for younger generations.

In my opinion, the benefits of technology significantly outweigh the costs at an aggregate level, and I believe this to be true in the case of smartphones - for most people in most cases. Mindfully and appropriately used, our smartphones enable us to be more productive, better connected, and less stressed. What constitutes mindful and appropriate usage is debatable and will vary from person to person.

It's far more difficult to make this case for social media - in young people at least.

The average age when signing up for a social media account is 12.6 years.

There's sufficient evidence to suggest that social media platforms are the leading contributor to the current mental health crisis among teens. Reports of anxiety, depression and suicide attempts amongst young people began skyrocketing in the early 2010s, just as social media was becoming increasingly popular and accessible.



The data continues to prove that social media usage correlates with poorer mental health outcomes and that the magnitude of this effect is notably greater in teens.



Moderate use appears to have little effect whereas heavy use has a disproportionately greater effect. Mood disorders are more prevalent in girls than boys. For boys, depression rate doubles as daily use increases from 2 to 5 hours. For girls, it triples.



Would you let your child vape?

Perhaps it was to be expected that your teenager would sneak a cigarette or a beer when they get the chance, and that this was seldom cause for concern. By contrast, the notion of carrying and hitting a vape all day every day should be far more alarming to a parent. But what if we are glossing over a device that is far more addictive and destructive than a vape?

Our prefrontal cortex - the part of the brain associated with complex decision-making and impulse control - isn't fully developed until around 25. This is why we restrict freedom of choice by law and as parents until the age of 18.

It's so obvious that children shouldn't have unlimited access to drugs, pornography and gambling.

Can we really expect a child to exercise appropriate caution with respect to social media use?

In my experience and observation, practising healthy habits and moderation is difficult enough as an adult, so it'd be unfair to expect a child to make informed and responsible decisions for themselves, especially when you pile peer pressure on top of the issue: no teen wants to be the one weird kid without it, and no adult wants to be the one out-of-touch, overly-strict hippy parent that doesn't allow it.

I believe that an adult should be able to do whatever they want - within reason and provided it doesn't cause harm to others. At what age we draw the line and for what choices are open to debate, but I think that based on the mountains of data and anecdotes, there should be strict age and/or usage limits on social media use specifically. Not doing so is setting up a non-trivial proportion of young people for failure.

I think that smartphones (and computers) are essential items for just about everyone including teens, and whilst they have their dangers and downsides, we can mitigate them with appropriate supervision and education, and this should be the role of parents and teachers.

You remember how "growing up" was at times really difficult and disconcerting. Technology has only made it more challenging, which is why we should sympathise with the youth of today, even though we might not understand them. Younger generations are the first to grow up with an iPad. We don't know exactly what effect this has, but it's clearly a significant one - one that has the potential to damage malleable minds, which could lead to greater societal problems.

It's important to note that these issues relate to internet access and that the smartphone is just a vessel for this.

Smartphones and social media are not synonymous. You cannot blame the technology for ruining a generation. It's how we use it that matters. For the most part, we are all subject to the same benefits, challenges and risks, regardless of age. Social media is an outlier because it has a disproportionately harsher and wider effect on young people.

Thanks for reading!

See Our Blog for the latest industry news, tech tips, company updates, and anything else we feel like writing about. 

     

Back to chemistry class

by George Lovell | | 0 comments

Your iPhone, laptop, Xbox & Fitbit would not exist without these elements. 

Check out the full list here



Platinum, Silver, Nickel, Fibreglass and many other magical materials are also required to create the modern miracles that we call circuit boards. It's quite amazing that we've figured out how to precisely combine so many tiny materials to create insanely powerful computing. From shiny bits of ore from a hole in the jungle, to the iPhone in your pocket. If that isn't alchemy...

We're often asked if old phones have value in precious metals. The answer is yes: if you can separate, melt down and cleanly extract all the materials from your phone, you'll have about 1 dollars worth!

Check out our sources for further reading:



For a deep dive into the mining, manufacturing and economics behind what goes into your device, check out this article from Vice.

If you're into the chemistry, the National Museum of Scotland will sort you out.

Thanks for reading!

See Our Blog for the latest industry news, tech tips, company updates, and anything else we feel like writing about.